Wednesday, December 21, 2016

So 2016 Didn't Suck So Much After All......

        Ahh, 2016. This year has been a memorable one, but not for good reasons. Were set to have a president with no political experience whatsoever, our political system is in the ER, Harambe died, and David Bowie died. That was a pretty solid uppercut to music's face. But maybe 2016 didn't suck so much for music after all. Here's why.
        Reason number one, record labels. Recently YouTube payed around $1B to artists, publishers and record labels. This is good news, because it means that YouTube finally is taking responsibility for its numerous copyright violations. These violations exist because any user can post anything they want. But the problem with this is even though YouTube will take down any sort of inappropriate content, they hardly ever ding any user on copyright violations. This year, that is changing, and for the better.
        Reason number two, concert sales. This year people are actually caring about concerts. Tickets sales have jumped 3.1 percent. Live nation reported that record setting ticket sales were off the charts for artist like Adele and Paul McCartney. Now this, means that the music industry is going to gain a lot more revenue. Thank you 2016.
        Reason number three, the final reason. Album releases are events again. With Beyoncé's release of Lemonade, and Drake's release of Views, Apple music and Spotify have blown up. Big time. With these new music streaming platforms, artists will be able to make extra monthly revenue off their albums, and in turn, their audience will be able to access all of their favorite artist songs.
       So, it turns out that although 2016 may have sucked big time, the music industry is now doing better than never. With record labels and concert sales generating extra revenue, and platforms like apple music and Spotify taking off, Music is better than ever before.

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